Coaching Towards a New Direction

The Challenge

A successful entrepreneur (“Mike”) who had created and sold a company was looking for a new direction in life.  He had tried meeting with therapists and other coaches before coming to the group.io.

The Approach

After filling out his Intention Focus Questionnaire, it was clear that Mike wanted to start a new company in the technology space.  After his coach engaged him in a variety of thought-experiments and real-world micro-experiments, Mike began learning about Machine Learning and thought he found the foundation for his next endeavor.  Yet after about three months, his interest waned and he stopped engaging in the experiments that his coach put forth. Mike’s coach encouraged him to take a step back and focus on his values and what gave him joy, much of which had to do with his family.  Mike’s coach suggested that he involve his family in some of his “micro-experiments,” one of which involved creating and bottling a new beverage. Although this endeavor was not in the technology space, as Mike had wanted, he was able to involve his family in his process – tasting, testing and even sourcing – which allowed him to feel more balanced and engaged.

The Results

Mike successfully launched his new endeavor in early 2022, which is a rapidly growing, successful and enjoyable company for Mike, his team, and his family.